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New Brand Identity Couples Rich Heritage
of Innovation with Focus on Speed and Agility as Company Sets
its Course for Future Independence
Palo Alto, California. July 28, 1999
Hewlett-Packard Company today revealed
the name of its new, diversified technology company -- Agilent
Technologies -- at a historic brand-identity launch, attended
by several hundred employees and broadcast to others throughout
the world. Agilent, derived from the word "agile," which means
nimble and well-coordinated, mentally quick and resourceful,
reflects the company's focus on providing breakthrough products
and services with agility, speed and commitment to its customers.
The naming process followed interviews
and research conducted among the company's scientists, engineers
and managers, as well as consultations with experts in Agilent's
key businesses. Landor Associates of San Francisco was retained
to help develop and design Agilent's corporate identity and
logo.
"Because Agilent is emerging from
one of the best-known companies and strongest brands in the
technology industry, the new name has special significance,"
said Edward W. (Ned) Barnholt, Agilent's chief executive officer.
"Today we celebrate our origins as we launch our unique and
separate characteristics and values in the Agilent name."
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The Agilent Technologies Logo
The Agilent symbol -- a series
of graduated circles that form an eight-point starburst
-- represents a "spark of insight," Agilent's unique combination
of breakthrough technology and customer insight, ignited
to become reality. The company color is the blue HP used
before it entered the computer and printing businesses.
A heritage tag line, "Innovating the HP Way," links Agilent
to its origins in HP, a company that has been an innovator
in technology and business practices since its inception
in 1939.
Agilent Technologies
Agilent, resulting from HP's
plan to strategically realign itself into two fully independent
companies, consists of HP's former measurement and components
businesses. Agilent is the world's leading provider of test
and measurement solutions and communications components.
The company's products and services serve markets that include
communications, electronics, life sciences, healthcare and
semiconductor products, and contributed nearly $8 billion
in revenues to HP during the company's fiscal year 1998.
The computer and imaging businesses will retain the Hewlett-Packard
Company name.
Supported by Agilent Technologies
Labs, formerly part of the world-renowned Hewlett-Packard
Laboratories, Agilent is being formed from the following
HP business units:
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Test and Measurement, which includes the
following groups:
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Automated Test Group -- a market leader
in the design, manufacture and servicing of systems
that test semiconductors and electronic printed-circuit
boards. These systems are used to verify quality in
manufacturing processes and ensure the performance
and reliability of the end product.
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Communications Solutions Group --
a group whose products, systems and services enable
customers to design, build, install, manage and maintain
the networks that make up the global communications
infrastructure. This infrastructure enables worldwide
access to, and transmission of, data, voice and images.
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Electronic Products and Solutions
Group -- the world's leading supplier of test and
measurement instrumentation for the electronics industry,
including manufacturers of equipment for wireless
networks. This group markets general-purpose test
instruments for use in research and development laboratories,
repair shops and service tool kits for measuring voltage,
current, frequency, pulse width and other standard
electronics measurements.
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Chemical Analysis Group -- a leading provider
of analytical instrument systems that enable customers
to identify, quantify, analyze and test the atomic, molecular,
physical and biological properties of thousands of substances
and products.
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Healthcare Solutions Group -- a leader
in clinical measurement and diagnostic solutions for the
healthcare marketplace. Its products and systems enable
medical professionals to gather data and analyze information
in hospital intensive-care units, outpatient clinics,
doctors' offices and patients' homes.
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Semiconductor Products Group -- a leading
supplier of semiconductor components, modules and assemblies
for high-performance communications infrastructure, computing
devices and mobile information appliances.
"Agilent has the unique
ability to advance science and improve lives," said Barnholt.
"We plan to retain the values that have made HP a success,
including our innovation, integrity and teamwork, while
increasing our speed and agility, focus and accountability.
We are fortunate to be able to blend the stature and stability
of an established company with the spirit and fresh vision
of a new company."
Agilent, which will have
its headquarters in Palo Alto, Calif., has 43,000 employees
in more than 40 countries. Additional information about
Agilent Technologies can be found at http://www.hp.com.
About HP
Hewlett-Packard Company --
a leading global provider of computing and imaging solutions
and services for business and home -- is focused on capitalizing
on the opportunities of the Internet and the proliferation
of electronic services. HP had computer-related revenue
of $39.5 billion in its 1998 fiscal year.
HP plans to launch a new
company consisting of its industry-leading test--and-measurement,
semiconductor products, chemical-analysis and medical businesses.
These businesses represented $7.6 billion of HP's total
revenue in fiscal 1998. With leading positions in multiple
market segments, this technology-based company will focus
on opportunities such as communications and life sciences.
HP has 123,000 employees
worldwide and had total revenue of $47.1 billion in its
1998 fiscal year. Information about HP, its products and
the company's Year 2000 program can be found on the World
Wide Web at http://www.hp.com.
Note: HP press releases are archived
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specifications and availability, promotions, prices, relationships,
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over time. Some information about product pricing and availability
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in other areas. Information as stated in the release may or
may not be in effect after the date on the release.
In addition, the press releases
may contain statements that are forward-looking. These statements
are based on current expectations as of the date of a particular
release. Actual results may differ materially from those projected
because of a number of risks and uncertainties, including
those detailed from time to time in HP's reports filed with
the Securities and Exchange Commission. Click here to review
these important factors that could cause results to differ
materially from those in any such forward-looking statements.
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